Social media is an emerging, rapidly changing part of the Internet and our daily lives. With it brings challenges for an organisation both internally and externally. Longtail has the ability and experience to assist our clients in understanding the social media landscape and implement relevant and effective social marketing strategies and approaches.

An organisation needs to stay active, aware and engage with their customers so it is important they know how to participate with online communities. We can assist businesses to create guidelines that enable employees to represent the brand online whilst maintaining your reputation.

The growth of social media has opened up new media opportunities to engage with an audience on their own terms through social marketing. These sites and networks have their own unique media buying challenges that require specialist media buying knowledge around placement, frequency, content, interactivity and messaging. We consider the relevance for social media and social marketing across all campaigns.