Online Advertising

Our team is set up to handle every element of online advertising design and production, providing a full service for our clients, or supporting their existing in-house capabilities. We care passionately about what we do and we will always push ourselves (and you) in the pursuit of standout work. By focusing on clear outcomes and always setting out with the view of what success looks like, we ensure we get the balance between business, user and brand just right.

Our production team is made up of dedicated designers and developers whose passion for online extends beyond their working life. Ever-changing online advertising technologies and trends means constant training is essential to stay ahead of the curve. Longtail prides itself in having a team with all the skills necessary to produce cutting edge work. Our team is made of individuals who have been working in online advertising and the online space for over a decade allowing us to apply years of online experience and practice to all projects we undertake. We are fast moving which is the nature of the interactive industry, but a dedication to the principles of effective project management ensure that while we move quickly the quality of output is never compromised.

With a young and dynamic Creative Team, a dedicated Technical Manager and experienced Production Manager our clients can expect the highest level of quality and a commitment to meeting deadlines and delivering results beyond expectations.

Longtail is an emerging creative force in Australia’s online advertising industry. This was reinforced when we were the only digital agency to be recognised within the Top WA Advertising Agencies by Campaign Brief, and our Things Get Ugly on Ice campaign for the Drug and Alcohol Office won Campaign Brief Online Campaign of The Year in 2009.

ACC - Autumn Campaign
Australia’s Coral Coast (ACC) is the peak tourism body responsible for branding, positioning and marketing the Coral Coast region of Western Australia. As international travel and holiday destinations have become more affordable and attractive to Western Australians, the ACC has embraced online channels to promote the region and increase visitation.
Cash Converters - Convert your thinking
As part of their rebranding, Cash Converters asked consumers to ‘Convert your thinking’ – to rethink their preconceptions about the brand and discover the real benefits of buying second-hand goods. To bring this concept to life online, we utilised the interactive and dynamic nature of the web to get gamers to think differently.
What we are reading
Why coming first does not always mean winning
Malcolm Gladwell’s job applications were turned down by 14 advertising agencies in his native Canada. Lucky, because since then he’s busied himself with The Tipping Point, Blink, Outliers, and – today – the best talk so far at Cannes Lions.
Do not let your Ad agency be a cover band
The Accidental Creative podcast has a rather brilliant mantra that it subscribes to: "Cover bands don't change the world." This applies so well to the agency business.
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Longtail Communications
Rear of 1141 Hay St
West Perth
WA 6005
(08) 9327 5700

contact@longtail.com.au