Mobile

Today we live in an age where a vast majority of the population uses mobile phones on a daily basis and while this is not new, emerging technologies continuously change the way in which we use them. With the advent of smart-phones, mobile technology in recent times has moved into the realm of a computing platform replacing the old voice phone, providing people with fingertip access to information and rich user experiences. Platform computing closely coupled with being always online gives businesses new opportunities to enhance interaction and availability with their customer base.

The latest in mobile platforms are open for 3rd party developers to create and distribute custom software. Businesses can now create a presence on their customer’s phones; these applications need to be engaging and provide value to encourage repeat use. A number of wide spread smart phones today come equipped with a vast array of sensors such as GPS, Compass and Accelerometers from which developers can take full advantage of to create a richer, useful and entertaining experience.

Our highly skilled team is always at the bleeding edge of all things mobile with extensive experience developing applications for Windows Mobile, iPhone and the Mobile Web. Whether standalone or a supporting mechanism for a larger integrated campaign our creative and technical teams can develop your business the next innovative mobile application and mobile marketing strategy that will keep your customers coming back for more…

ACC - Autumn Campaign
Australia’s Coral Coast (ACC) is the peak tourism body responsible for branding, positioning and marketing the Coral Coast region of Western Australia. As international travel and holiday destinations have become more affordable and attractive to Western Australians, the ACC has embraced online channels to promote the region and increase visitation.
vividwireless
Successfully launching as a challenger telecommunications brand in Perth in March, 2010, vividwireless identified the need to implement a new media engagement strategy, aimed at engaging advocates via less traditional multimedia channels.
What we are reading
Have we killed brand advertising
It's hard to market a name that's been expanded to oblivion
Why coming first does not always mean winning
Malcolm Gladwell’s job applications were turned down by 14 advertising agencies in his native Canada. Lucky, because since then he’s busied himself with The Tipping Point, Blink, Outliers, and – today – the best talk so far at Cannes Lions.
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Longtail Communications
Rear of 1141 Hay St
West Perth
WA 6005
(08) 9327 5700

contact@longtail.com.au