Successfully launching as a challenger telecommunications brand in Perth in March, 2010, vividwireless identified the need to implement a new media engagement strategy, aimed at engaging advocates via less traditional multimedia channels.
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Australia’s Coral Coast (ACC) is the peak tourism body responsible for branding, positioning and marketing the Coral Coast region of Western Australia. As international travel and holiday destinations have become more affordable and attractive to Western Australians, the ACC has embraced online channels to promote the region and increase visitation.
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