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What we are reading
Epsilon Email Trend Results
The Epsilon Q1 2009 Email Trends and Benchmarks study shows an increase in open rates and deliverability from Q1 2008 and a slight decrease in click rates from Q1 2008. Email continues to be an effective marketing vehicle and performance extends well beyond the channel.
Consumers Trust Real Friends and Virtual Strangers the Most
Recommendations from personal acquaintances or opinions posted by consumers online are the most trusted forms of advertising, according to the latest Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries.
Exciting new hires
Monday, 15 March 2010
We're happy to announce the following additions to the Longtail team, Emily Ryan and Jessica Cartwright.
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