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: Real Estate View
Real Estate View
Our first campaign for Real Estate View utilised dynamic messaging based on the users computer clock to determine where they were in their week, and therefore the house hunting cycle.
Click on an image below to see the creative in action.
What we are reading
Big jump in Smartphone Retail
Figures just released by comScore, showing an enormous increase in the number of smartphone users accessing online retail sites. (Just wait till we're all NFC enabled!)
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Do not let your Ad agency be a cover band
The Accidental Creative podcast has a rather brilliant mantra that it subscribes to: "Cover bands don't change the world." This applies so well to the agency business.
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How to explain an idea
A mega post from Mark Pollard covering, What an idea is, what sorts of ideas there are and principles and structures you can use to explain your idea.
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