RAC - Covercheck
The tag cloud treatment emphasised the core creative concept that RAC covers 'everything you own'. The first version was interactive allowing the user to 'drill' down through the cloud.

Click on an image below to see the creative in action.
What we are reading
Online Ad Spending to Surpass Print for First Time in 2012
According to a study released by eMarketer, marketers are projected to spend more on online advertising than on advertising in print magazines and newspapers.
How to explain an idea
A mega post from Mark Pollard covering, What an idea is, what sorts of ideas there are and principles and structures you can use to explain your idea.
Big jump in Smartphone Retail
Figures just released by comScore, showing an enormous increase in the number of smartphone users accessing online retail sites. (Just wait till we're all NFC enabled!)
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