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: HIF - Get a Virtual Girlfriend
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What we are reading
Wunderman presents ideas
Thoughts and visions for the future of marketing from the thought leaders at Wunderman
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How to explain an idea
A mega post from Mark Pollard covering, What an idea is, what sorts of ideas there are and principles and structures you can use to explain your idea.
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Why coming first does not always mean winning
Malcolm Gladwell’s job applications were turned down by 14 advertising agencies in his native Canada. Lucky, because since then he’s busied himself with The Tipping Point, Blink, Outliers, and – today – the best talk so far at Cannes Lions.
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