Tell us a little something about yourself and we’ll serve up our freshest ideas to get you thinking. I want to...
Work : Our Work : Curtin - The Box Device
Curtin - The Box Device
Longtail developed custom software running on an 8gb USB thumb drive in the handy shape of a credit card. The software offered a communication stream from Curtin University to the end user while the drive itself became a useful and important asset to its owner.
What we are reading
Wunderman presents ideas
Thoughts and visions for the future of marketing from the thought leaders at Wunderman
Why coming first does not always mean winning
Malcolm Gladwell’s job applications were turned down by 14 advertising agencies in his native Canada. Lucky, because since then he’s busied himself with The Tipping Point, Blink, Outliers, and – today – the best talk so far at Cannes Lions.
Do not let your Ad agency be a cover band
The Accidental Creative podcast has a rather brilliant mantra that it subscribes to: "Cover bands don't change the world." This applies so well to the agency business.
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