The Campaign
Utilising Papervision technology to give a 3D feel, the banner pops out of the placement encouraging a viewer to find out more.
The Device
Longtail developed custom software running on an 8gb USB thumb drive in the handy shape of a credit card. The software offered a communication stream from Curtin University to the end user while the drive itself became a useful and important asset to its owner.
The Portal
A customisable home on the web with a sense of community for high school students and a valuable communications channel for Curtin University were the primary ideals realised through the 'The Box Online' portal.
Click on an image below to see the The Box in action.