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: Capricorn Yanchep
Caricorn - Yanchep
A great example of how digital can bring a static idea to life. The digital treasure map brought the highlights of Capricorn's Yanchep National Park to life in a 3D interactive map!
Click on an image below to see the creative in action.
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Do not let your Ad agency be a cover band
The Accidental Creative podcast has a rather brilliant mantra that it subscribes to: "Cover bands don't change the world." This applies so well to the agency business.
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Have we killed brand advertising
It's hard to market a name that's been expanded to oblivion
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Why coming first does not always mean winning
Malcolm Gladwell’s job applications were turned down by 14 advertising agencies in his native Canada. Lucky, because since then he’s busied himself with The Tipping Point, Blink, Outliers, and – today – the best talk so far at Cannes Lions.
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