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: Australia's Coral Coast
Australia's Coral Coast
Our work for Australia's Coral Coast has only just begun, and our first project included a newsletter template.
What we are reading
Why coming first does not always mean winning
Malcolm Gladwell’s job applications were turned down by 14 advertising agencies in his native Canada. Lucky, because since then he’s busied himself with The Tipping Point, Blink, Outliers, and – today – the best talk so far at Cannes Lions.
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Do not let your Ad agency be a cover band
The Accidental Creative podcast has a rather brilliant mantra that it subscribes to: "Cover bands don't change the world." This applies so well to the agency business.
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How to milk an agency
The eternal debate of how to get the best out of your agency captured in a passionate and insightful article, with great discussion.
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