Life lessons from an ad man: Rory Sutherland on TED.com
About this talk: Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his conclusion has interesting consequences for how we look at life.
|
Longtail acquires independence
Monday, 29 March 2010
Longtail has bought back the remaining 50% share in the business from The Brand Agency to become fully independent.
|
Epsilon Email Trend Results
The Epsilon Q1 2009 Email Trends and Benchmarks study shows an increase in open rates and deliverability from Q1 2008 and a slight decrease in click rates from Q1 2008. Email continues to be an effective marketing vehicle and performance extends well beyond the channel.
|