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What we are reading
Do not let your Ad agency be a cover band
The Accidental Creative podcast has a rather brilliant mantra that it subscribes to: "Cover bands don't change the world." This applies so well to the agency business.
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Online Ad Spending to Surpass Print for First Time in 2012
According to a study released by eMarketer, marketers are projected to spend more on online advertising than on advertising in print magazines and newspapers.
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Have we killed brand advertising
It's hard to market a name that's been expanded to oblivion
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According to a study released by eMarketer, marketers are projected to spend more on online advertising than on advertising in print magazines and newspapers.