Search

With 880 million searches conducted online per month and the increasing dominance of search engines as a source of information, the importance for a media organisation to have a strong grounding in pay per click (PPC) advertising is imperative.

Longtail is well placed to develop active search engine marketing (SEM) strategies in order to:

  • Create a better understanding of your customers through analysis of their online search behaviour.
  • Generate high visibility of your product/service in the leading search engines.
  • Identify the content your customers are seeking and create a structure for your content that generates maximum visibility and a growth plan for future website content.
  • Recommend a plan for online public relations that facilitates search engine visibility.
  • Implemented targeted search engine advertising utilising cutting edge bidding strategies to ensure a high return on investment.

There is an enormous amount of data produced by SEM search campaigns and it takes experience to interpret and harness the data to develop active search marketing strategies.

Hand in hand with PPC is Search Engine Optimisation (SEO). Search engine optimisation companies have operated as black box units, implementing mysterious changes in order to generate additional natural search traffic. Longtail is different.

We perform search engine optimisation in a completely transparent method detailing the changes and optimisations to be made and the rationalisations behind them. The value in our service comes from our detailed implementation and the ability to balance a large number of factors to obtain additional search traffic. Our SEO services include SEO benchmarking, key word research, site structure review, content optimisations, competitive intelligence and tracking to ensure effectiveness and performance.

vividwireless
Successfully launching as a challenger telecommunications brand in Perth in March, 2010, vividwireless identified the need to implement a new media engagement strategy, aimed at engaging advocates via less traditional multimedia channels.
ACC - Autumn Campaign
Australia’s Coral Coast (ACC) is the peak tourism body responsible for branding, positioning and marketing the Coral Coast region of Western Australia. As international travel and holiday destinations have become more affordable and attractive to Western Australians, the ACC has embraced online channels to promote the region and increase visitation.
What we are reading
How to milk an agency
The eternal debate of how to get the best out of your agency captured in a passionate and insightful article, with great discussion.
Online Ad Spending to Surpass Print for First Time in 2012
According to a study released by eMarketer, marketers are projected to spend more on online advertising than on advertising in print magazines and newspapers.
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Longtail Communications
Rear of 1141 Hay St
West Perth
WA 6005
(08) 9327 5700

contact@longtail.com.au