With 880 million searches conducted online per month and the increasing dominance of search engines as a source of information, the importance for a media organisation to have a strong grounding in pay per click (PPC) advertising is imperative.
Longtail is well placed to develop active search engine marketing (SEM) strategies in order to:
- Create a better understanding of your customers through analysis of their online search behaviour.
- Generate high visibility of your product/service in the leading search engines.
- Identify the content your customers are seeking and create a structure for your content that generates maximum visibility and a growth plan for future website content.
- Recommend a plan for online public relations that facilitates search engine visibility.
- Implemented targeted search engine advertising utilising cutting edge bidding strategies to ensure a high return on investment.
There is an enormous amount of data produced by SEM search campaigns and it takes experience to interpret and harness the data to develop active search marketing strategies.
Hand in hand with PPC is Search Engine Optimisation (SEO). Search engine optimisation companies have operated as black box units, implementing mysterious changes in order to generate additional natural search traffic. Longtail is different.
We perform search engine optimisation in a completely transparent method detailing the changes and optimisations to be made and the rationalisations behind them. The value in our service comes from our detailed implementation and the ability to balance a large number of factors to obtain additional search traffic. Our SEO services include SEO benchmarking, key word research, site structure review, content optimisations, competitive intelligence and tracking to ensure effectiveness and performance.
