Mobile

Today we live in an age where a vast majority of the population uses mobile phones on a daily basis and while this is not new, emerging technologies continuously change the way in which we use them. With the advent of smart-phones, mobile technology in recent times has moved into the realm of a computing platform replacing the old voice phone, providing people with fingertip access to information and rich user experiences. Platform computing closely coupled with being always online gives businesses new opportunities to enhance interaction and availability with their customer base.

The latest in mobile platforms are open for 3rd party developers to create and distribute custom software. Businesses can now create a presence on their customer’s phones; these applications need to be engaging and provide value to encourage repeat use. A number of wide spread smart phones today come equipped with a vast array of sensors such as GPS, Compass and Accelerometers from which developers can take full advantage of to create a richer, useful and entertaining experience.

Our highly skilled team is always at the bleeding edge of all things mobile with extensive experience developing applications for Windows Mobile, iPhone and the Mobile Web. Whether standalone or a supporting mechanism for a larger integrated campaign our creative and technical teams can develop your business the next innovative mobile application and mobile marketing strategy that will keep your customers coming back for more…

Bankwest Business
See how we reduced the cost per acquisition using sophisticated behavioural targeting techniques for Bankwest Business in one of Australia's most sophisticated combined media and creative strategies.
Peet Limited
Building a corporate website and Content Management System (CMS) flexible enough to spawn over 30 distinct Estate sites whilst working within multiple brand guidelines and a number of different offline agencies.
What we are reading
Facebook's new advertising platform
Facebook's advertising platform democratizes access to run a particular form of online advertising.
Will this be an answer to m-commerce?
Thursday, 8 April 2010
Here’s a simple idea that might go far
Which Social Platform Works Better For Marketers?
Sorry, there's no silver bullet option here folks. As always it depends on what your brands objectives are. Is it customer communication, brand exposure or increasing traffic to your site? From Facebook to YouTube to Digg and beyond the list of social media sites continues to grow at an extraordinary pace, making the task of choosing the right route to expand social media marketing increasingly complex.
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Longtail Communications
Rear of 1141 Hay St
West Perth
WA 6005
(08) 9327 5700

contact@longtail.com.au