Longtail - Multi-Platform Integrated Digital Marketing Approach

Tell us a little something about yourself and we’ll serve up our freshest ideas to get you thinking.

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: : Integrated

Integrated Approach

Our full service communications focus is a significant advantage to our clients, providing an end-to-end solution that enables us to integrate our products with a tailor made marketing strategy.We believe passionately that an integrated marketing approach is essential in achieving the best results for your business.

Our approach to your business problem or task is to consider the “idea” first and foremost. Our creative team thrive on determining the direction before we consider the medium. With digital fast becoming the lead channel in the marketing mix, it makes sense to employ an agency that can translate an idea across multiple mediums and develop a strong integrated marketing strategy.

Bankwest Business

See how we reduced the cost per acquisition using sophisticated behavioural targeting techniques for Bankwest Business in one of Australia's most sophisticated combined media and creative strategies.

Curtin University

How we drove 80% of high school leavers to register and engage with a custom student gateway.

What we are reading

Webby Awards in Interactive Advertising

In it's first year, the Interactive Advertising Winners, Nominees and Honorees show how a great idea and solid technical execution can successfully work hand-in-hand on the Internet.

Longtail a winner at Campaign Brief Awards

Monday, 22 March 2010

We are delighted to announce that Longtail once again dominated the Campaign Brief Online category, with two of the three finalists on the night.

Life lessons from an ad man: Rory Sutherland on TED.com

About this talk: Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his conclusion has interesting consequences for how we look at life.