Email advertising is a highly targeted and effective means of delivering a personalised message to consumers and is a real alternative to traditional DM, but with much lower production costs. We have experience in creating email communication campaigns from tactical campaigns through to regular stakeholder communications.
Our approach to Email marketing encompasses a range of strategies and tactics including (but not limited to):
- Segmentation to influence customer behaviour based on profiles, behaviour etc.
- Multivariate testing
- Build a customer lifecycle model
- Implement predictive modelling
- Multi-channel marketing strategy
- Using triggered messages to drive relevancy through timing
With experience using multiple email campaign management systems, we work with our clients to develop comprehensive contact management strategies to meet both short and longer term business objectives.
Our experience extends into automating processes and content distribution to ensure ease of implementation and use for our clients whilst ensuring relevance for customers.
Contact us today to discuss your particular email advertising requirements.
