As part of their rebranding, Cash Converters asked consumers to ‘Convert your thinking’ – to rethink their preconceptions about the brand and discover the real benefits of buying second-hand goods. To bring this concept to life online, we utilised the interactive and dynamic nature of the web to get gamers to think differently.
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Australia’s Coral Coast (ACC) is the peak tourism body responsible for branding, positioning and marketing the Coral Coast region of Western Australia. As international travel and holiday destinations have become more affordable and attractive to Western Australians, the ACC has embraced online channels to promote the region and increase visitation.
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