Strategy

To us, a successful online marketing strategy is not about delivering advertising messages. It’s about finding relevant ways to make connections with your customers.

We start by gaining a deep understanding of your business and the complex needs of your customer. We learn how your customer goes about researching and choosing your product and develop relevant ways we can connect with the customer at each stage, within that context.

We specialise in developing connections with customers through the web, social and mobile because we believe these are increasingly the most effective way to get through to your customers. After all, we live in a digital world. The Internet and mobile are our life tools. You need a company who understands online marketing strategy and how to give your brand and product it’s own life in digital.


The Process
 
Our 5 Phased Process
Aim: Defining the business and brand results we are aiming for.

Observe: Understanding the customer and how the brand and product fit into their lives.

Plan: Selecting the optimal marketing and engagement techniques to connect the customer with the brand and it's offering.

Build: Developing the required digital communication vehicles and systems.

Optimise: Studying results and improving the communications message and delivery.
What we are reading
Things real people do not say about advertising
"I would have purchased if only they had offered me a third benefit in this promotion instead of pushing me to buy after providing just two!" plus many more...
Big jump in Smartphone Retail
Figures just released by comScore, showing an enormous increase in the number of smartphone users accessing online retail sites. (Just wait till we're all NFC enabled!)
Why coming first does not always mean winning
Malcolm Gladwell’s job applications were turned down by 14 advertising agencies in his native Canada. Lucky, because since then he’s busied himself with The Tipping Point, Blink, Outliers, and – today – the best talk so far at Cannes Lions.
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Thanks for showing an interest in learning more about how we can help you. So that we can contact you, please provide us with some details.

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Alternatively, you can contact us by
visiting us at:

Longtail Communications
Rear of 1141 Hay St
West Perth
WA 6005
(08) 9327 5700

contact@longtail.com.au