Longtail a winner at Campaign Brief Awards
We are delighted to announce that Longtail once again dominated the Campaign Brief Online category, with two of the three finalists on the night, and the outright winner for our Dale Alcock 'Zoom' ad. Longtail was also a finalist with our joint submission with The Brand Agency for The Box for Curtin University.

This was the second year that Campaign Brief awarded an Online award, and was our second win, having picked up the inaugural award for the Drug & Alcohol, 'Things Get Ugly on Ice' campaign which you will find in our 'work' section.

The chairman of the judges was Ted Royer, Executive Creative Director, Droga5, New York so we are particularly pleased with the result!

What we are reading
How to explain an idea
A mega post from Mark Pollard covering, What an idea is, what sorts of ideas there are and principles and structures you can use to explain your idea.
Have we killed brand advertising
It's hard to market a name that's been expanded to oblivion
Do not let your Ad agency be a cover band
The Accidental Creative podcast has a rather brilliant mantra that it subscribes to: "Cover bands don't change the world." This applies so well to the agency business.
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Longtail Communications
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