Exciting New Hires
March 18, 2010
We're happy to announce the following additions to the Longtail team, Emily Ryan and Jessica Cartwright.

Emily Ryan, previously a Senior Digital Consultant at Ogilvy Interactive, has joined Longtail as Creative Strategist. Previously senior digital strategist and group account director at George Patterson Y&R, Emily has managed the digital strategies for Telstra, Foxtel, CocaCola, American Express and Tourism NSW amongst others.

Jessica Cartwright joins us from Monster Worldwide (an international online job portal) where she was the marketing manager with responsibility for Switzerland and Austria. Prior to that she was the online marketing manager at the online educational travel company Explorica Inc, and also a product manager at iiNet responsible for launching ADSL2 & Voip. She brings a wealth of experience in digital marketing with particularly strong creds in social marketing, customer acquisition, search, banner and email marketing.




What we are reading
How to explain an idea
A mega post from Mark Pollard covering, What an idea is, what sorts of ideas there are and principles and structures you can use to explain your idea.
Online Ad Spending to Surpass Print for First Time in 2012
According to a study released by eMarketer, marketers are projected to spend more on online advertising than on advertising in print magazines and newspapers.
Have we killed brand advertising
It's hard to market a name that's been expanded to oblivion
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