Longtail  has bought back the remaining 50% share in the business from The Brand Agency to become fully independent.. The Brand Agency has been a great partner and we look forward to continuing to work together both here and in Melbourne. The partnership has been mutually beneficial and our clients have been the big winners. Becoming completely independent was always part of Longtail’s long-term strategy, the current boom in digital advertising simply brought our timeframe forward. As part of its new found independence, Longtail will shortly be moving from The Brand Agency to offices in West Perth, where it will be business as usual.