Blog List
Austrlian Market Leaders in Online Retail
Thursday, 17 June 2010
This week the Online Retail Industry Awards were announced. Here are some highlights from 5 of the nominated sites. These brands have thought about how people research and consume their products and attempted to provide an online experience within this context.
Which industries have been quick to jump onboard the iPad?
Wednesday, 2 June 2010
The iPad's first orders have finally reached the hands of happy West Australian customers, including our MD Carlo
Paid Content Models
Wednesday, 2 June 2010
Paid content models have been with us for a while but have been domain of the business press for the most part
Early Adopters: Australian Brands and their tweeps
Wednesday, 2 June 2010
This week I’ve taken a look at 2 brands in Australia who are engaging their tweeps (mutual followers on twitter).
Levis social shopping
Wednesday, 2 June 2010
Just recently Facebook launched a ‘like’ button plugin to enable brands to embed the ‘like’ feature within their corporate website
m-commerce
Thursday, 8 April 2010
Here’s a simple idea that might go far
Does the iPad affect you?
Thursday, 8 April 2010
No doubt you’ve heard the much-hyped iPad launched over the Easter weekend, all 800,000 of them. After trawling through my inbox of industry emails, each giving their two bobs worth
What we are reading
Which Social Platform Works Better For Marketers?
Sorry, there's no silver bullet option here folks. As always it depends on what your brands objectives are. Is it customer communication, brand exposure or increasing traffic to your site? From Facebook to YouTube to Digg and beyond the list of social media sites continues to grow at an extraordinary pace, making the task of choosing the right route to expand social media marketing increasingly complex.
Early Adopters: Levi's
In the first of a regular series from Longtail looking at trends and developments in the digital space, strategy director Emily Ryan checks out Levi's usage of Facebook's 'Like' function.
What Is Digital Analysis?
A simple outline of what digital analysis is and what it isn't. It explains why so many companies fail to reach the potential Web analytics has to offer.
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