Longtail goes back to university with ECU
23rd December, 2011
Longtail, Perth’s leading digital marketing agency, has been appointed by ECU following the recent tender process.

“We have a long history of working with tertiary institutions and we are excited to be able bring this knowledge and experience to the ECU brand” said Longtail CEO, Carlo Bertozzi.

“You always want to work with clients who are excited to try new things and break a few rules,” said Creative Director Josh Edge. “We’ve had some refreshingly frank and enjoyable conversations with ECU that have all the hallmarks of a great client to work with in the digital space. 2012 is shaping up to be a busy year for us.”

The ECU pitch represent back-to-back wins for the agency, who were recently appointed to the Heart Foundation’s digital business.

Longtail wins Heart Foundation digital strategy
15th November, 2011
Longtail, Perth’s leading digital marketing agency, has been appointed by the Heart Foundation to develop the digital campaign platform for its upcoming Healthy Lifestyle Promotion Program.

The new program is being funded by the Department of Health (WA) and delivered by the Heart Foundation (WA) in collaboration with the Cancer Council (WA). The program will help address the problem of overweight and obesity in WA, and aims to contribute to increasing the proportion of adults and children meeting the national guidelines for healthy eating, physical activity and healthy body weight.
What we are reading
Have we killed brand advertising
It's hard to market a name that's been expanded to oblivion
Big jump in Smartphone Retail
Figures just released by comScore, showing an enormous increase in the number of smartphone users accessing online retail sites. (Just wait till we're all NFC enabled!)
How to explain an idea
A mega post from Mark Pollard covering, What an idea is, what sorts of ideas there are and principles and structures you can use to explain your idea.
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