Welcome to Longtail

For the past few years, there’s been too much talk about how important ‘digital’ is to the advertising mix. How we can better ‘integrate digital’ into our ‘above-the-line communications matrix’. But here’s the rub – nobody actually has a ‘digital experience’. 

Wouldn’t you raise an eyebrow if someone talked about the great ‘digital experience’ they’d just had? Or would you expect them to talk about the great app they’d been using? The story they’d found online? The funny photo that arrived in their inbox with their morning coffee? In short, what they’d been doing in their life? Of course, we recognise that all this might be seen as a little controversial. We hope that it inspires debate. Provokes a response. Gets noticed. After all, we wouldn’t be doing our job if it didn’t.

Longtail is a full service digital agency with vision. We blend intimate understanding of customers and infinite technical possibilities to make meaningful connections between people and your products. We partner with your business to create a digital marketing strategy which puts you in a superior position in your market, and we hold ourselves accountable for delivering tangible results.

ACC - Autumn Campaign
Australia’s Coral Coast (ACC) is the peak tourism body responsible for branding, positioning and marketing the Coral Coast region of Western Australia. As international travel and holiday destinations have become more affordable and attractive to Western Australians, the ACC has embraced online channels to promote the region and increase visitation.
vividwireless
Successfully launching as a challenger telecommunications brand in Perth in March, 2010, vividwireless identified the need to implement a new media engagement strategy, aimed at engaging advocates via less traditional multimedia channels.
What we are reading
Big jump in Smartphone Retail
Figures just released by comScore, showing an enormous increase in the number of smartphone users accessing online retail sites. (Just wait till we're all NFC enabled!)
Why coming first does not always mean winning
Malcolm Gladwell’s job applications were turned down by 14 advertising agencies in his native Canada. Lucky, because since then he’s busied himself with The Tipping Point, Blink, Outliers, and – today – the best talk so far at Cannes Lions.
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Alternatively, you can contact us by
visiting us at:

Longtail Communications
Rear of 1141 Hay St
West Perth
WA 6005
(08) 9327 5700

contact@longtail.com.au