Disclosure Policy
While we know it's common practice in the advertising and marketing industry to be offered benefits such as meals, entertainment or travel, we have implemented a policy that prohibits our team from accepting a gift or attending any conference, seminar, function or event as the guest of any external party unless there is a direct benefit to our clients' business. Such a benefit could include professional development or networking opportunities.

Any benefits we accept over $100 AUD will be listed below.
What we are reading
Why coming first does not always mean winning
Malcolm Gladwell’s job applications were turned down by 14 advertising agencies in his native Canada. Lucky, because since then he’s busied himself with The Tipping Point, Blink, Outliers, and – today – the best talk so far at Cannes Lions.
Do not let your Ad agency be a cover band
The Accidental Creative podcast has a rather brilliant mantra that it subscribes to: "Cover bands don't change the world." This applies so well to the agency business.
How to explain an idea
A mega post from Mark Pollard covering, What an idea is, what sorts of ideas there are and principles and structures you can use to explain your idea.
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Longtail Communications
Rear of 1141 Hay St
West Perth
WA 6005
(08) 9327 5700

contact@longtail.com.au